How to Design Effective Surveys for Your Customers

You’ve attracted people to your retail location, and after they’ve taken a number from your ticketing system, you have a great opportunity to gather information about their shopping habits, reasons for visiting your store, and overall impression of your business. Creating surveys that customers can fill out while waiting for their number to be called is a simple way to learn more about your customer base. If you’re planning on installing a ticketing system in your Sherman Oaks store and want to further maximize your business’ potential, consider the following tips for designing effective surveys.

Determine the Goals of Your Survey

Before you print out a survey to give your customers, it’s essential to outline a clear goal for the survey. Otherwise, you may end up with a series of answers that are of little use to your business. A survey can be designed to address long- or short-term goals for your business—for instance, what improvements you can make to your queuing system for long-term success, or how you can best serve your customers’ needs during the peak season for your business.

Choose an Easy-to-Use Design

If your survey looks dated, dull, or difficult to read, customers may simply ignore it. When you are creating your survey, choose a design template that is simple yet attractive—oftentimes, selecting an option with a neutral color scheme and one bright accent color is ideal. Consider incorporating your branding into the design so your customers know that this is not an external survey. Ensure that the text is easy to read—Times New Roman is a great font choice for printed materials. Provide enough space for customers to answer each question, and consider including space for any additional comments the survey participants may want to share.

Write Clear, Concise Questions

Make sure that each question in your survey is easy to understand. If your questions are complicated or poorly worded, your customers may feel annoyed with the survey and may simply choose not to complete it. Stick to short, straightforward questions that your customers will be able to answer easily while they wait in your queuing system.

Categories: Queuing systems