Taking the Boredom Out of Your Customers' Wait Times

Queuing is an inevitable part of doing business, but it’s not inevitable that these wait times will be unbearable. By adopting an efficiency queuing system to effectively manage customers’ expectations, you can deliver a consistently positive experience. Customers are more likely to be dissatisfied with waiting for service when they are acutely aware of the time passing—and that awareness often comes because of boredom. Engaging their attention should be part of the queue management system you adopt for your Sherman Oaks, CA business. Here are some strategies you can use to make waiting more enjoyable for your customers.

Stock the Waiting Area

If your customers can continue to browse while they are in your waiting area, time will go by more quickly. Keep the area around where your customers have to wait stocked up on low-cost, impulse buys that they may consider adding to their purchase. Looking through these items can be entertaining and interesting for your customers, and it makes good business sense for you, since you’re likely to increase the average purchase price of each customer simply by laying out the options in front of them.

Add Videos

Video is an inexpensive and effective way to entertain your customers while they are waiting. You may wish to show videos of things that are relevant to your business, such as DIY videos if you have a home improvement store or fashion videos in your boutique. You can also opt to simply showcase videos that will grab people’s attention, even if they don’t have anything to do with your business.

Engage Your Customers on Social Media

Get your customers to reach for their smartphones and connect with you online while they’re in the queue. You can entice people to sign up for text alerts, for instance, by rewarding them with an instant coupon they can use on their purchase. Run periodic social media promotions and advertise them in your store so your customers can take part while waiting for their turn to be served.